Fnatic’s newest global partnership: L’Oréal Men Expert

Good start for 2022! Fnatic has announced a partnership with beauty and personal care brand L’Oréal Men Expert on 12 January 2022. Both Fnatic and L’Oréal will create and develop content and product activations around the new partnership. 

• The collaboration under the #PrepToPlay hashtag aims to mark the biggest moments in the esports calendar
• Fnatic’s team jerseys will have L’Oréal Men Expert’s logo on the back.
• The personal care brand joins Fnatic’s commercial collabs portfolio

The biggest moments in the esports calendar under the #PrepToPlay hashtag

The new collab with L’Oréal Men Expert lead to the creation of #PrepToPlay. Fnatic’s ambitions to increase and level-up the in-game performance of the players is now one step further. L’Oréal Men Expert HYDRA ENERGETIC and CARBON PROTECT product ranges will be made available for all Fnatic players, coaching staff, and talent.

L’Oréal will be involved in all teams’ social media content and by using #PrepToPlay they will create a content series. The series’ main goal is to build-in hype and leave a mark on the biggest moments in the esports calendar.

Fnatic’s team jerseys will have L’Oréal Men Expert’s logo on the back

Besides this, L’Oréal Men Expert will also sponsor ‘The Rhobalas Show’, the online web series hosted by League of Legends content creator Valentin ‘Rhobalas’ Ancelin. Furthermore, the brand’s logo will be displayed on the back of the team’s jerseys. 

“Our players know that to be the best in-game we have to prepare the best outside of it and it’s those daily self-care rituals that give us the confidence to play better. We can’t think of a better brand to partner with than L’Oréal Men Expert to demonstrate our commitment to support our players across all areas of their game.”

Fnatic CEO, Sam Mathews

“As the gaming industry continues to boom, we’re very excited about L’Oréal Men Expert’s partnership with Fnatic. Tapping into this new world is an exciting way for the brand to democratize the best of skin and body care, and to introduce L’Oréal Men Expert to Gen Z and millennial gamers. This partnership will empower men to experience the strength that comes from prioritizing self-care, instilling them with the confidence to look, feel, and play better. Because you’re all worth it!”

L’Oréal Men Expert Global Marketing Director, Christine Nguyen

Fnatic is one of the world’s top esports organizations, with teams across 20 different games including League of Legends, Dota 2, Battlefield 4 and CS:GO. The organization is based in the UK, but it has several operations across the world including US, Netherlands, Australia, and Malaysia. Read more about Fnatic.

The organization has an impressive collab portfolio with big names such as: Crypto.com, Andaseat, Monster Energy, BMW,  and ASOS.