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ESL and DreamHack will merge their operations into one entity

RetroGeek author avatar
Written by RetroGeek on 04 October 2020

ESL and DreamHack have merged together under a new brand ESL Gaming. Both entities, owned by Swedish-based company Modern Times Group (MTG), will continue to organize events and operate under their own brands.

ESL and DreamHack to merge into ESL Gaming

Global esports organizers ESL and DreamHack merge to form ESL Gaming, a new entity built to offer expanded flexibility and resources to both esports behemoths. For the foreseeable future, ESL and DreamHack will keep operating in their established fields under their current brands.

Lanxess Arena - Cologne. Photo - Helena Kristiansson, ESL-One
Lanxess Arena – Cologne. Photo – Helena Kristiansson, ESL One

ESL will continue to organise esports tournaments while DreamHack will continue to focus on various other esports events and gaming conventions. The new structure will be helmed by Co-CEOs Craig Levine and Ralf Reichert. Marcus Lindmark, DreamHack President and CEO will take the role of president, DreamHack SVP, project and event operations.

Craig Levine, Co-CEO of ESL Gaming, commented:

“Through maximum cooperation and collaboration, and the melding of some of the best creative and visionary gaming minds in the industry, we will, together, continue to advance the innovation that drives this space via the most exceptional products and events […] For our partners, there will be more opportunities to engage with us through a wider range of activations across all levels of esports, and all aspects of gaming. And for our fans, it means we will offer one of the most expansive esports and gaming lifestyle portfolios available. ”

About ESL

Previously operating as Electronic Sports League, ESL is an esports organizer and production company that produces video game competitions worldwide. ESL is the world’s largest esports company, and the oldest that is still operational. It operates high profile, branded international leagues and tournaments such as ESL One, Intel® Extreme Masters and the ESL Pro League.

About DreamHack

DreamHack is a production company specializing in esports tournaments and other gaming conventions. It was founded in 1994 and in November 2015, it was acquired by Modern Times Group – ESL’s parent company – for 244 million SEK. Today, DreamHack organizes some of the most popular gaming and esports convenventions around the world, in cities such as Dallas, Rotterdam or Valencia.

Last Updated:
04/10/2020
About The Author
RetroGeek was there, a long long time ago, back in the days of 1.6 and IceFrog. Back when DreamHack LAN parties were the coolest but still nerdiest thing around. No one knows how he decided to start writing about all that but we're grateful for it. He's know as our in-house historian and betting expert and that guy in the office that keeps saying "there's no school like old school!"

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